The first part of this post is over at Culture Hacker.
The diagram below shows provides an overview of the workflow for delivering a transmedia project. You can view a better quality version here.
Many of my earlier posts have looked at the development phase where we're trying to define the entertainment we hope to provide. This diagram looks at the full spectrum of activity from scoping your idea to delivering it.
The process has been developed with brand clients in mind but it's easily adapted for filmmakers creating transmedia for themselves. What's nice about this workflow is that there's a tollgate at each phase - allowing the client to sign off on the project before moving to the next level of detail (and hence cost).
If you right-click this link and "save as" you can download a project reference template (the "bible") that's already structured with this workflow.
Please let me know if you think you've found anything in delivering working transmedia entertainment that's not covered.
As I said over at the other article - wonderful materials and is it ok to use with students in classes and also as a reference in talks I will be giving regarding transmedia (if yes, I'd send them to this page or where ever you'd like as well as perhaps use a few of your visuals as reference if allowed...) thanks!!!
Posted by: docwho2100 | June 07, 2010 at 12:10 PM
Great overview of delivering transmedia. I would add under wrap, a point on scaling down or ending a transmedia narrative as interest will wane over time if it doesn't have a finite end.
Posted by: Tom E | December 30, 2010 at 06:27 AM