November 10, 2008

Number of horror films released in the past 10 years

Looks like 2007 was the peak for horror movie making with films tagged as "horror" on the IMDB accounting for 17% of all movies released last year.
Of course 2008 hasn't finished yet but IMDB shows only 11 films completed but not released so looks like number of horror movies this year has declined.

November 02, 2008

Why & How We Chose to Self-Distribute Our Film - Part 1

Where We Are Now 
MindFlesh went on sale to the public last week. We're selling a 2-disc special edition DVD via Amazon & CreateSpace and the movie can also be downloaded via Caachi to personal computers and portable devices.
The film in all formats is DRM-free (except via Caachi's streaming service). Later this year the movie will be available on other download and streaming sites and a couple of video-on-demand (VoD) pay-per-view TV channels in Europe.
 
Anyone discovering the film on Amazon, a download site or VoD will have no idea or reason to care that we're self-distributing the movie. Potential customers can watch our trailer or various clips from the movie and they can read our excellent reviews. On the MindFlesh site I've tried to provide as much information as possible for the viewer to make an informed decision about whether they'll like the film before they buy.
 
This blog post is about how we got to this position. In subsequent posts I'll discuss the various marketing activities we have underway and their relative merits.
 
Should I Self-Publish My Work?
In any other industry except book publishing and movies, cutting out the middleman would be viewed as a good thing! Why give away x% of your revenue if you don't have to? And yet there seems to be some kind of stigma about self-published works - as though those who choose this route do so only to satisfy their vanity or because they weren't good enough to get a "real" distribution/publishing deal.
It was great to see that Lance Hammer took his Sundance film Ballast and decided to self-distribute it because maybe this will encourage a change in perception.
 
My usual response is, talk to people who have distribution deals and ask if they're happy with the money they're making or if they're happy with the marketing the distributor/publisher is doing. Very few will tell you they are. Many authors I know that are with big publishers still find themselves working hard to promote their own work. Why not take that little extra step and cut out the middleman? Cut out the distributor and speak directly to your audience? The problem of course is knowledge & resources to do the promotion and distribution efficiently (e.g. to sell the book or film with the minimum time and money).

 
Market Background - Independent Films
After the success of London Voodoo on DVD (now available in five languages and 21 countries; and we also had a small theatrical release in USA and Singapore) I'd been planning to sell MindFlesh to various distributors around the world for a minimum guarantee and then walk away. Approaching and selling to distributors is very easy - they're looking for product they can sell and they're open to any film that might make them money. It's a simple as that and it should be. So what changed?
 
Well, several things happened or increased in prevalence over the two years if to took to shoot and post-produce MindFlesh:
  •  Internet piracy is stealing DVD sales - why buy the DVD if you can download it for free?
  •  NetFlix, LoveFilm and other rental companies that offer "all you can eat" subscription-type services have reduced DVD sales - particular for independent titles that have always been seen by the public as a bit of risk
  •  user-generated video sharing sites like YouTube are satisfying viewers' needs for original content. Further, because there is so much to trawl through, it's created what some have called a new "Attention Economy" where everyone publishing any kind of content is struggling to get some of the viewer's time.
 
The result of this has been a huge reduction in the number of DVDs purchased.
This in turn has meant that those most likely to sell are the Hollywood titles and those other titles with big marketing budgets that buy attention through print, cinema and TV advertising. 
Hence:
  • the big retail outlets now only carry a narrow range of titles. (For more information about what's happening in retail, watch this video or visit the "Save the Indies" MySpace page)
  • independent DVD distributors have gone bust because of lost sales through piracy, subscription-based rental and they're squeezed out of retail outlets.

Some people may be able to point to exceptions of course - smaller titles in a Virgin Megastore for example -  but these titles come from the bigger distributors that have long-standing relationships, a bigger library of titles and hence more leverage – "take our turkeys" they might demand "or you won't get the better titles". This bundling of dross with gloss happens everywhere – in TV and in film festivals: take these weaker titles or you don't get the titles you want. It further squeezes out the indie.

The bottom line for us then is that the market for indie films is smaller and more risk-adverse. We knew going in that MindFlesh was never going to be an easy sell because we set out to make something completely original: it doesn't fall into a neat pigeon hole because it's part sci-fi, part horror with a storyline that allows parallel interpretations because it's a film about parallel realities. It's based on an excellent Buddhist horror novel, White Light
 
We screened in Cannes and although many distributors loved the film they confided "I don't know how I'm going to sell it".
Of course we'd anticipated some distributors reacting in this way but had hoped to sign with some niche distributors who sell kinda fetish/art-house/genre cross-over titles. But in a smaller market (by which I mean less money being spent) these guys are going bust. For for the bigger distributors still in business it's not about "good films" vs "bad films", it's about "sell same product to known (but dwindling) audience" vs "sell something unusual to a hybrid audience" - they can't be bothered to take the trouble. 
Sure we have a niche audience but the audience for MindFlesh is very easy to identify - it's those people who like films by David Cronenberg, some of those who like David Lynch and some Buddhists. Look at Cronenberg's fans - they're not all horror fans or all sci-fi fans; some would just say that they're fans of great cinema.
 
Thankfully we'd anticipated this outcome from the moment we signed up the book rights which means we'd already started our audience building long before we'd started shooting, never mind selling.
 
Coming Next
In the second part of this blog posting I'll discuss all our social media audience building work including our YouTube blogs, widget building, newsletters, MySpace page, Facebook application and so on.





July 23, 2008

Mobile Content

Wow, once again it's been a while!

I've been hard at work creating Google video ads and experimenting with Google adwords - nothing to to with the film business but for a family villa in Florida. Plus I've been playing with Flash Lite and developing some MindFlesh-related content.

For example, there are now a couple of animated screensavers (or wallpapers) that will work on any Flash Lite 1.1 enabled phones - which is pretty much most of the more recent cellphones. I've tested them in Adobe's Device Central and on a couple of phones - my Nokia 6500 and a Sony Ericsson W850i.

Here they are :) They can be downloaded from the main MindFlesh site - click the menu item "downloads".

   

Here's a couple of mobiles wallpapers too. Again, more at the main MindFlesh site.

  

Oh, and I shouldn't forget that I've created an iPhone-specific page for MindFlesh. It's not as content-rich as the main site but does allow access to the basics. The main site homepage checks the UserAgent property and switches to the correct page. Here's a look at it on my iPhone.

June 24, 2008

Subtitling in French and London Voodoo re-cut

Oh man, I've been soooo busy these past weeks. Apologies to regular readers for the high self-promotional content - it's almost all I've had time to write.

In the other spare hour or two every day I've been subtitling London Voodoo in French. Now, of course, if the film were only to be show on DVD then I could have used Adobe Encore to add the subtitles automatically... well, kinda. I'd have to create a text script file of course but given I already have a spotting list with the dialog timecoded it would have been fairly straightforward.

But, although I was asked to do the work for a film festival in Canada, my plan is make the French subtitled London Voodoo available for download - hence, the text needs to be added as hundreds of title cards in Premiere :(

Just a final note on the translation. I used BeTranslated- very nice people, quick, accurate and about the cheapest. The most expensive quote I had was 50% more than BeTranslated's price - so quite some range. There's a lot of translation folks online and it's very easy to get a quick quote, it's pretty much just a multiple of x-cents per word.

London Voodoo re-cut and digital "remastering"

So, given I had to go back to the LV source files, I decided to give the film a make-over and cut out about 8 minutes. Anyone that's edited a film before will tell you how tough it can be to just cut out a few seconds, never mind 8 minutes. Still, I did it by removing a lot of voodoo explanations and "exterior interludes" I guess you could call them.

The primary reason for mentioning it here is a small bug I found in Premiere: my source clips are in PAL 25fps. When I export the edited timeline in NTSC mpeg format, not only is there a slight blending of shots between the cut - rather than a neat, clean cut - an additional frame is added from the outgoing shot! What? To overcome the problem I've had to export in PAL - works fine - and then import the exported PAL clip and re-export in NTSC.

I know that NTSC is a different frame rate etc. but the software should recognise the end of the edited shot correctly.

Dirt and scratch removal in Adobe Premiere

I've also been removing the odd blemish and scratch from the image. LV was shot in super 16mm and when the neg was cut before digital scanning (we have a hidef digital intermediate), the guy or girl that glued the cuts wasn't too fussy about where that glue went or how much dirt and crap the neg picked up.

Most of the main blemishes and glue patches were picked up and corrected during grading but I've noticed a few during subtitling so I've fixed them in Premiere.

Ok, so Premiere comes with a dirt and scratch removal effect but it's kinda like a Median effect - it slightly blurs all the image which is ok for small bits of dirt but I have BIG white holes in some places. What I've done is steal a technique from After Effect's rig removal effect.

First, isolate the frame with the blemish in the timeline.Then, in the clip monitor, find the same blemish and step back one frame - to a clean frame. Now take this one clean frame and add it to the timeline on the video track above the blemish. Hopefully, so far so good.

Now drag the Four-Point Garbage Matte effect and drop it on that clean frame in the upper video track. Drag the corners of the matte so that they crop out the whole frame except around the blemish on the video track below. Result - you should have now successfully plugged the blemish with a clean image area from the frame before.

I was concerned that I might have to feather the edges of the matte to hide the fix, but nope - works fine. It also sounds like whole load of effort but it's actually quite quick to do once you get familiar with the steps. Below is an illustrating screen shot. I'd recommend clicking to view image full size in a new window.

Adobe Premiere screenshot - blemish removal

June 07, 2008

MindFlesh in San Francisco

So last night was our USA premiere of MindFlesh in San Francisco at The Roxie down in the Mission district.

What a great turn-out and what a great audience reaction. I'd checked ticket pre-sales the day before and was delighted we'd managed to hit the top spot. So, with my expectations set, it was nice to see a packed theatre.

Regards the technical aspects of the screening, the sound was pretty good but the projected image looked darker than it should and I need to check if it's our tape or their projector. At the screenings in Cannes the image transferred from the hard drive to tape was too bright for some reason but I'm worried the post-production guys have gone too far in their corrections - last night was the first time I'd seen the NTSC version (the film is mastered in HD and txferd to NTSC digiBeta for last night).

My wife Helen and my nephew Anthony were there last night too. Here's some of Anthony's video work in the form of some audience feedback.

I was delighted to screen with Imp Of Satan which is an excellent short film (30 mins). It opens with some mesmerizing shots of SF's Castro and similarly scary/hypnotic music. All the direction, acting and photography is absolutely great. Check out the movie if you get a chance....

For those that came last night, and others I guess, here's the link to Bill's novel on Amazon.

NEXT SCREENING

MindFlesh plays for a second time in San Francisco on Tuesday 17th June 2008, 7:15pm. Again we're preceded with Imp Of Satan but be sure to catch both films - IOS is great.

May 11, 2008

Tokyo Cowboys

For all those in Arkansas Little Rock, head over to the Little Rock Film Festival and check out TOKYO COWBOYS - it screens May 17th and May 18th

It's a superb documentary about ex-pat life in Japan and definitely not to be missed!

Here's the film website too: Tokyo Cowboys

May 09, 2008

Off to Cannes and MindFlesh comes to San Francisco

I'm off to Cannes on Sunday where we'll be giving MindFlesh it's market premiere! The details are:

  • Monday 19th May 2pm in Palais D
  • Tuesday 20th May 11:30am in Palais D

For those readers unfamiliar with the way this works, these screenings are only open to film industry insiders and intended primarily to showcase the film to distributors looking to buy new titles.

Unfortunately I'll be on my own this year as Helen has to stay back at base and man the fort. But to keep her in touch with developments on the ground I've agreed to post a daily report on Susan Ee's excellent blog - which has become an important resource for indie filmmakers - Feral Dream.

San Francisco Screenings

In other screenings news, MindFlesh will make it's North American premiere at Another Hole in The Head - the genre festival run by San Francisco Independent Film Festival. We have two dates:

The festival has a very cool line up of films including a British film I'm really looking forward to, The Vanguard.

May 05, 2008

MindFlesh Premiere and CineXS – a match report

So this was the week when we finally showed MindFlesh to a paying public!

I arrived in the UK at the start of the week and spent a couple of days with my mum checking through her bills, adjusting timers, fixing clocks and replacing her toilet seat – oh the showbiz lifestyle I lead ;)

On May 1st I travelled into London on a delayed train from the south coast and registered for Cine-Excess II the second international conference on cult films. Having been at the World Horror Con just a month earlier it was inevitable that I was going to be comparing the two. I have to say that this year CineXS won out by a long way: the speakers had prepared professional presentations, Roger Corman was guest of honour and the atmosphere was friendly and welcoming.

For most, the climax of the conference would most probably have been Kim Newman on stage interviewing Roger Corman at the end of three days of cult discussion. For me I’m afraid, my sights were on the MindFlesh world premiere – our first exposure to a paying public audience!

I have to say that the projectionists at the ICA were fantastic fellas and took the time to finesse the projection image and sound until even the most perfectionist director would be happy. So, even though we were screening from a digiBeta copy of the film (rather than the HDCAM SR master), the movie looked and sounded great.

Ok so here’s the truth: MindFlesh can be quite an assault on the viewer’s mind and body so I wasn’t expecting air-punching and cheers as the first end credit hits the screen ;) But as the lights came up and I made my way back to the stage to answer questions, gauging from the volume of the applause and immediate feedback seemed to be overwhelming positive. I guess we’ll learn more about the audience reaction as time rolls on.

The clip below is the 15 min Q&A after the premiere screening. It naturally contains spoilers because we’re discussing a film the audience has seen but if you’re someone that likes to know as much as you can about a movie before seeing it, or, if you’re someone from my future that has seen MindFlesh as screenings yet to be held when I wasn’t present then here’s what I might have said. [Apologies for the poor sound and picture quality]

A huge “thank you” to all the people that came to the screening!

I wasn't able to attend all presentations as there were always two parallel sessions in progress and I often got engrossed in conversation that carried on long after lunch had finished. The Saturday night conference party at the Curzon soho was cool too as I managed to snag a table close to the bar and close to free grub! ;) If we hadn’t been kicked out then I suspect that Stephen Parsons, long-time composer and recently the director of Wishbaby, and I would have still been there at daybreak.

April 26, 2008

Bullitt Locations in San Francisco

Just finished watching the Bullitt movie - oh man, what a superb film. Now my favourite film set in San Francisco is The Conversation but having just watched Bullitt I felt the urge to find out where in the city the various locations were or are - something I've never cared about doing before for any city.

Thankfully lots of other people have already done the hard work for me :) Here's a list of some cool sites:

April 09, 2008

Creating Film Dialogue List for Subtitles

I've finally finished the dialog list for MindFlesh. Not that it should have taken very long to do but it's just a dull job so I kept doing other things in between! :)

I thought other filmmakers might be interested to see how my spotting list is formated. I can't remember how I got hold of the format but it's one we've used for London Voodoo (and sold successfully around the world and now on Amazon Unboxed!) so I'm hoping it's still good for MindFlesh. Click the thumbnail below for a snapshot of the sample output.

Dialogue_output_2

If you right-click and "save as" on this link. You can download the Excel spreadsheet I used to create it. The idea is you can quickly and easily enter the timecode & dialog on the INPUT sheet ( it's quick because you don't have to worry about formatting) and then the OUTPUT sheet is what you print.

One small thing to note is that I've made the formulas as simple as possible so when a timecode flips over a minute (e.g. start 1:59 and end 2:01) you'll get a negative duration - just do the math yourself and over type the formula. It's much quicker this way than having to code (end_hour*3600+end_mins*60+end_secs)-(start_hour*3600+start_mins*60+start_secs).